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6 Common Mistakes and Ways to Avoid Them

App marketing is an intrinsic part of the mobile app development. Here you can find 6 mistakes you might have made when you start mobile app marketing. There are some tips to overcome these mistakes.

2014 – The year of analytics

In 2013, marketing budgets grew to become 10 per cent of revenue, and a growing proportion of this spend clearly goes into digital.

BAE Systems stands out

BAE Systems’ futuristic exhibit stood out at the UK’s biggest arms event. Jessica McGreal investigates the tricky topic of defence marketingRecently event marketing has fallen from the spotlight, with content campaigns becoming the new star in B2B. However, this doesn’t mean marketers should be ignoring the possibilities events bring. BAE Systems’ new stand shows that with the right strategy, content and budget, face-to-face marketing is still number one.

How not to use Twitter

Twitter is one of the best things the internet has produced. That’s why it’s painful to see so many people still getting it so wrong. Are you guilty of any of these Twavesties?

How not to use Twitter

Twitter is one of the best things the internet has produced. That’s why it’s painful to see so many people still getting it so wrong. Are you guilty of any of these Twavesties?

How not to use Twitter

Twitter is one of the best things the internet has produced. That’s why it’s painful to see so many people still getting it so wrong. Are you guilty of any of these Twavesties?