Sales enablement platform Seismic raised Series F round $92M led by global private equity firm Permira. The aim was to accelerate Seismic’s innovation, international growth, and marketing automation.
This round brings the total raised by Seismic to approximately $270M to-date and values the company at approximately $1.6 billion. In addition to its primary capital investment, the Permira funds have also made a significant secondary investment in Seismic, becoming Seismic’s single largest shareholder.
Additional new strategic investors include Ameriprise Financial and EDBI. Existing investors participating in the round include Jackson Square Ventures, Lightspeed Venture Partners, and T. Rowe Price.
Last year, the company expanded its Seismic Storytelling Platform with the acquisition of Percolate. In the first half of 2020, Seismic achieved a 148 percent increase in active users over the prior year period, driven in part by the world’s shift to digital and remote work.
Doug Winter, Seismic Co-Founder and CEO, said: “Permira’s investment in Seismic is a tremendous testament to Seismic’s market opportunity, team, and overall momentum. Permira’s experience investing in leading enterprise software companies will help us accelerate Seismic platform innovations, international expansion, and M&A efforts. We are also thrilled to have Ameriprise Financial, a valued Seismic customer, expand their relationship with us as a strategic investor. In addition, I’m excited to welcome EDBI, a leading global investment firm in Asia, to the Seismic family as we continue to expand our footprint in the Asia-Pacific region.”
