1. Best multichannel campaign
- ‘CoStar: The data that makes the difference’ by Earnest
- ‘Experience makers: The book club’ for Adobe, by Agent3
- ‘Feel the impulse of the next generation’ for CUPRA UK, by Graymatter REPLY
- ‘It’s not x. It’s y’ by Bray Leino
- ‘Long Live the XLA’ by True
- ‘Power drive: The game’ by Sharper B2B Marketing
- ‘Powerline at COP26’ by Bray Leino
- ‘Profit hunter: Tech shark’ by Gravity Global
- ‘Rhyme and Reason – Poetry and the law’ by Addleshaw Goddard
2. Best use of direct mail
- ‘Cloud senses’ by Sharper B2B Marketing
- ‘Green IT’ for Lenovo, by twogether
- ‘It’s slice to meet you!’ by durhamlane
- ‘Our risk, your reward.’ by Torpedo
- ‘Royal Mail ‘Open door’ boxes’ by The Creative Consultancy
- ‘Take me to the edge’ for Lenovo, by TBT Marketing
3. Best use of live, digital and/or hybrid events marketing
- ‘Anaplan’s annual partner AKO event’ for Anaplan, by Velo
- ‘CX Circle London’ by Contentsquare
- ‘Data makes us human’ by Capgemini
- ‘Energia, fly the future’ by Gravity Global
- ‘Experience makers: Virtual book club’ by Agent3
- ‘Profit Hunter: Tech Shark’ by Gravity Global
- ‘UK hybrid CX circle 2022’ by Contentsquare
4. Best public relations or communications campaign
- ‘Beyond the headlines’ by IRI
- ‘Blank Canvas’ for LinkedIn and Inside Out, by Fight or Flight
- ‘Dress release’ for Roland DG, by Fight or Flight
- ‘John Guest: 60 years of trust’ for Reliance Worldwide Corporation (RWC), by Milestone Creative
- ‘The worst ad campaign’ for Bango, by Wildfire
5. Best use of creative
- ‘Action, not just words.’ by Korn Ferry
- ‘Airbus: The world is a beautiful place’ by Gravity Global
- ‘Lu Ban’ by MarketAxess and Darling Agency
- ‘Profit hunter: Tech shark’ by Gravity Global
- ‘Race to zero’ by Intuit QuickBooks
- ‘Rhyme and reason – Poetry and the law’ by Addleshaw Goddard
- ‘The delightful balance’ by Stein IAS
- ‘Ultimate sidekick’ for DHL Supply Chain, by Upp B2B
- ‘Workplace from Meta: Life on the frontline’ by Harvard
6. Best use of digital techniques or technologies
- ‘Energia, fly the future’ by Gravity Global
- ‘Game hub’ for Dell Technologies, by twogether
- ‘Long Live the XLA’ by True
- ‘Noisy innovation: What if?’ by DAC Beachcroft
- ‘Profit hunter: Tech Shark’ by Gravity Global
- ‘Race to zero’ by Intuit QuickBooks
- ‘Sound advice’ for Sage, by twogether
7. Best use of social media or influencer marketing
- ‘#DellTogether’ for Dell Technologies, by OST
- ‘Building a 3 million strong ready-to-tap talent community’ by L&T Technology Services
- ‘Profit hunter: Tech shark’ by Gravity Global
- ‘ReadyForAnything campaign’ for Bosch Professional, by Clear B2B Marketing & PR Ltd
- ‘Release the spirit for Mizkan’ by Omne
- ‘Ultimate Sidekick’ by DHL Supply Chain
8. Best use of content marketing
- ‘Electric moments’ by LeasePlan UK
- ‘Going global: How one B2B company wrote the book to stand out from the crowd’ by Oban International
- ‘It’s time to expect more’ by Eulogy and Virgin Media O2 Business
- ‘Profit hunter: Tech shark’ by Gravity Global
- ‘Race to zero’ by Intuit QuickBooks
- ‘Sage People’s ‘HR in 2030’ report’ for Sage People, by Velo
- ‘Sound advice’ for Sage, by twogether
- ‘The art of cells’ by Transiris
- ‘The new equation’ by PwC UK
- ‘The story of firsts – Cloud builders career stories’ by April Six
9. Best use of customer insight
- ‘ABM on first name terms’ for 02 Business, by The Marketing Practice
- ‘Global 1:1 ABM program’ for Hitachi Vantara, by twogether
- ‘LSEG: Workplace without limits’ for LSEG, by alan. agency
- ‘Supercharge your success ‘ for Arden University, by Really B2B
- ‘The art of cells’ by Transiris
- ‘You don’t know Philly’ by Jellybean
10. Best use of thought leadership
- ‘BRITA H2O: Home to office’ by Speed
- ‘Building a fresh perspective’ by Civica
- ‘Electric moments’ for LeasePlan UK, by Gravity Global
- ‘Hubbub – Creative that distracts’ by Transmission
- ‘OPEN by {Default}’ for Finastra, by Silver Agency
- ‘Radical capital’ by Bidwells & Blackstock
- ‘Work2035: The born digital effect’ for Citrix, by Man Bites Dog
11. Best limited-budget campaign
- ‘Dress release’ for Roland DG by Fight or Flight
- ‘Halloween horror classics’ by Sharper B2B
- ‘Lightbulb list’ by Deloitte 368
- ‘Mobilising our communities to achieve more together’ for Data and Tech Aid (D.A.T.A.), by Challenge Marketing
- ‘Radical capital’ by Bidwells & Blackstock
- ‘Red diesel countdown: Ensuring Adler and Allan customers were prepared for significant legislation changes’ by Adler and Allan
12. Most commercially successful campaign
- ‘Global 1:1 ABM program’ for Hitachi Vantara, by twogether
- ‘Halloween horror classics’ by Sharper B2B
- ‘How BT reconnected with the UK’s small and medium businesses by being all business. No Drama.’ for BT Enterprise, by Now
- ‘IRIS time to grow campaign’ for IRIS Software Group, by The Think Tank
- ‘Long Live the XLA’ by True
- ‘Panasonic TOUGHBOOK partner deal registration incentive FY21’ by Miramar Communications
- ‘Smart marketing for smart manufacturing’ by Stein IAS
13. Best sales enablement initiative
- ‘A virtual tour of the Tilburg Dell campus’ for Dell Technologies, by Silver Agency
- ‘Amazon aggregators’ by Sharper B2B
- ‘ASMI – A home grown, AI/ML platform for sales enablement’ by Tata Communications
- ‘Game hub’ for Dell Technologies, by twogether
- ‘Meet versius’ – A pioneering buyer experience’ by Bridge
- ‘The honest machine guide’ by Omne
- ‘Turn up the power of pizza’ by Omne
14. Best use of account-based marketing (ABM)
- ‘ABM beyond the 3 Rs’ for ServiceNow, by The Marketing Practice
- ‘Extraordinary connections’ for Colt Technology Services, by OneGTM
- ‘Global 1:1 ABM program’ for Hitachi Vantara, by twogether
- ‘Hello. Is it me you’re looking for?’ for Sorted, by Ice Blue Sky
- ‘One layer for all the difference’ for Applaud, by Digital Radish
- ‘Rethink the speed of change’ for Avanade, by Really B2B
- ‘Software AG – Seamless is more’ by Transmission
15. Best brand initiative
- ‘Advanced IT Services identity launch’ by Advanced
- ‘Airbus: The world is a beautiful place’ by Gravity Global
- ‘It’s not x. It’s y’ by Bray Leino
- ‘Long Live the XLA’ by True
- ‘Profit hunter: Tech shark’ by Gravity Global
- ‘Race to zero’ by Intuit QuickBooks
- ‘Rhyme and reason – Poetry and the law’ by Addleshaw Goddard
- ‘Software AG – Seamless is more’ by Transmission
- ‘Working wonders’ by Earnest
- ‘Workplace from Meta: Life on the frontline’ by Harvard
16. Best purpose driven or social responsibility programme
- ‘Brookfield Properties Partner to Empower Purpose’ by Brookfield Properties
- ‘Finding the right fit for Red Wing’ by Fifth Ring
- ‘Lead the change for #FairKitchens’ by Omne
- ‘Mobilising our communities to achieve more together’ for Data and Tech Aid (D.A.T.A.), by Challenge Marketing
- ‘Profit hunter: Tech shark’ by Gravity Global
- ‘Race to zero’ by Intuit QuickBooks
- ‘Sustainable cities index 2022: Prosperity beyond profit’ for Arcadis, by Man Bites Dog
- ‘Why Salesforce and Merkle B2B should win’ by Merkle B2B
17. Best product launch campaign
- ‘Dress release’ for Roland DG, by Fight or Flight
- ‘Engineering adhesives for the modern world’ by Gravity Global
- ‘Feel the impulse of the next generation’ for CUPRA UK, by Graymatter REPLY
- ‘It’s the end of the weld.’ by Gravity Global
- ‘Long Live the XLA’ by True
- ‘Lu Ban’ by MarketAxess and Darling Agency
- ‘Profit Hunter: Tech Shark’ by Gravity Global
- ‘SharkBite: The fitting with more bite ‘ for Reliance Worldwide Corporation (RWC) by Milestone Creative
18. Best demand or lead generation campaign
- ‘Energia, fly the future’ by Gravity Global
- ‘Green IT’ for Lenovo, by twogether
- ‘Halloween horror classics’ by Sharper B2B
- ‘Netting new logos, the ServiceNow way’ for ServiceNow, by The Marketing Practice
- ‘Profit hunter: Tech shark’ by Gravity Global
- ‘Recognise the extraordinary’ for M&S Corporate Gifts, by Really B2B
- ‘SME Q2 segmented offers’ by Bupa
- ‘Software AG – Seamless is more’ by Transmission
- ‘Time to grow’ for IRIS Software Group, by The Think Tank
19. Best customer engagement initiative
- ‘Experience makers: Adobe Virtual book club’ by Agent3
- ‘Game hub’ for Dell Technologies by twogether
- ‘Race to zero’ by Intuit QuickBooks
- ‘Rewards club’ for Lenovo by twogether
20. Best channel marketing initiative
- ‘Digital destination of value’ for Equinix, by OneGTM
- ‘Game hub’ for Dell Technologies by twogether
- ‘Panasonic TOUGHBOOK partner deal registration incentive FY21’ by Miramar Communications
- ‘Project lighthouse’ by Purechannels – The Channel Agency
- ‘Rewards club’ for Lenovo by twogether
- ‘The $0.5 billion engine: Growing a channel from the ground up’ for Verizon, by The Marketing Practice
- ‘Work smarter campaign for softcat and Samsung’ by Differentiated
21. Best SME-targeted campaign
- ‘Energia, fly the future’ by Gravity Global
- ‘Raise your game’ by twogether
- ‘Sound advice’ for Sage by twogether
- ‘Vodafone Business: Becoming a SME champion’ for Vodafone Business, by Ogilvy
- ‘Where greatness happens’ by bbp
22. Best corporate decision-maker-targeted campaign
- ‘A blueprint for cracking the c-suite’ for ServiceNow, by The Marketing Practice
- ‘Choose carton’ for Tetra Pak, by Brands2Life
- ‘Extraordinary connections’ for Colt Technology Services, by OneGTM
- ‘Our risk, your reward’ by Torpedo
- ‘Supercharge your success’ for Arden University, by Really B2B
23. Best international campaign
- ‘Dress release’ for Roland DG, by Fight or Flight
- ‘Euros 2020 wallchart’ by Sharper B2B Marketing
- ‘Industries of the future’ by Schneider Electric
- ‘Profit hunter: Tech shark’ by Gravity Global
- ‘Race to zero’ by Intuit QuickBooks
- ‘Sustainable cities index 2022: Prosperity beyond profit’ for Arcadis, by Man Bites Dog
24. B2B marketing team of the year
- ADP ESI Marketing Team
- Advanced People Management
- The Demica Marketing Team
- DHL Supply Chain
- Kalibrate
- LeasePlan UK Marketing Team
- Markel Marketing Team of the Year
- UPP Marketing and Communications Team
25. B2B marketer of the year
- Maria Winn, CMO, Mitie
- Matt Allen, business development and marketing director, Bidwells
- Moria Fredrickson, senior director Lumen creative, Lumen Technologies
- Neill Emmett, head of marketing, LeasePlan UK
- Sara Yeh, senior email marketing manager, Atlassian
26. Specialist B2B agency of the year
- Stein IAS
- Brands2Life
- Clarify
- Fight or Flight
- BCM
- Harvard
- Intermedia Global
- Man Bites Dog
- Omne
- Somersault Agency
- Vested
27. B2B marketing agency of the year
- Transiris
- Earnest
- Digital Radish
- Rooster Punk
- The Marketing Practice
- Transmission
- MOI Global
- Twogether
