Volkswagen Commercial Vehicles has launched the latest instalment of ‘Working with you’, its customer-centric brand commercial.
Created by Adam&eveDDB, the activity is centred on the question: ‘who looks after the person who looks after everyone else?’
The campaign features Bill, a family man and business owner who runs a small fleet of Volkswagen vans. The creative showcases Bill’s passion and dedication to his business, staff and customers. His dedication is paralleled by members of the Volkswagen Commercial Vehicles team.
The multichannel activity includes exposure on Youtube, TV and social media.
First launched in 2013, ‘Working with you’ initially featured real-life customers, focusing on the levels of customer support the brand offers. This was followed by a campaign in 2014 surrounding media partnerships.
Kirsten Stagg, head of marketing at Volkswagen Commercial Vehicles, said: “The ‘Working with you’ campaign is now in its third year and this latest phase is designed to build on its tremendous success to date. As well as increasing brand awareness, conveying our partnership positioning is a key objective and this new creative reflects that.”
