Okay, first of all, let’s make something clear. Having a Facebook page is something that is contrastingly different to having a corporate website. Even though the two might have certain technical aspects and advantages in common, it is important to understand that the benefit of having a corporate profile on Facebook is unparallel to that of a website.
Facebook acts as a medium through which you can communicate to your existing and potential customers. Setting up posts, images, videos and information about your product will give brand exposure to your organization.
But won’t it take forever to reach out to all 1.10 billion subscribers on Facebook?
Yes, it will. That is why you have to expose your products and promotions to a targeted audience. This way, your social media marketing campaign becomes more effective.
Even if you have a few thousand likes for your page, it does not necessarily mean that every single individual is following your posts. Hence, the information you upload must be of some benefit for the user in order to keep them in the loop.
You might wonder how one could name Facebook superior to any other social media platform. Well, the answer is simple.
Facebook is better in every other way!
You will able to publish information about your organization, its ethics, products and promotions.
Your company will be more quickly indexed to search engines if it has a Facebook page.
You will be able to set up multiple Facebook pages to promote various niche products of your company.
You will be able to drive a lot of traffic through to your website.
You get access to subscriber demographics, post performance, reach of the page and user engagement.
Most importantly, you will not be under a restricted a word count. So, it is always Facebook > Twitter.
One of the main reasons as to why your company should pursue this approach is because Facebook is one of the cheapest marketing mediums that you can find. Regardless of the reputation and standards of the company, you are expected to work under a specific marketing budget. Although the budget is always high, the productivity rates are usually poor. Investing your money on print media such as brochures, leaflets, posters and newspaper/magazine adverts is not only useless but can also increase the expenses since you will have to refer to professional graphic designers and specialist print analysts.
Unless you want to pretend like your company got its marketing expenses covered, you could go ahead with conventional marketing mediums.
But, in a world of technology and innovation, using outdated methods will only further sabotage your company image and standards.
After all, Zuckerburg did not create Facebook just for late night chats.
