Throughout the pandemic, B2B brands remained amazingly resilient. With the US and global economies on the verge of a roaring comeback, B2B marketers have reached high point in terms of contribution to their enterprises. As they continue their progression from sales enablers to growth enablers to growth drivers, what are their top priorities, strategies and barriers?
Original research from Stein IAS and The Effectiveness Partnership, in conjunction with WARC, provides a provocative answer to this question in order to help accelerate growth for B2B businesses in a post-pandemic world. The findings reveal the evolving role of B2B marketers and an interest disconnect.
Download the executive summary to:
- Uncover strengths, weaknesses and opportunities
- Discover the prioritized layers of the “growth stack”
- Benchmark your own maturity as a growth driver
