An honest guide to planning your B2B content marketing roadmap

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Nowadays, content must work harder than ever to speak to the right people and provide a fast ROI. So where do you start? Purple Agency has written a 6-step guide for planning your B2B content roadmap.

Nowadays, content must work harder than ever to speak to the right people and provide a fast ROI.

So where do you start? Purple Agency has written a 6-step guide for planning your B2B content roadmap.

Download this guide to learn:

  • What a content roadmap is, and why it’s important to plan in advance
  • Why gathering insights and identifying buyer personas is critical to the success of your content
  • How to develop, syndicate and optimise meaningful content for the long term
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