How to create a modern B2B PR strategy that sings

Your download has started. Here are three more on this topic that may interest you.

Complete the form to instantly download all three.

Do you keep seeing B2B PR strategies that make the same mistakes? We do.

Maybe yours is one of them? That’s OK – because we want to help, and we can – but only if you’re ready to be helped. Here are some signs that you’re ready, and should download this guide:

  • You know you can offer more than media coverage, and want to break free from an over-reliance on journalists to tell your story.
  • You want to stop churning out boring, corporate and self-serving content that’s so bad you often have to pay for it to be published.
  • You want to be able to link your public relations efforts to meaningful business objectives, not vanity metrics.
B2B Marketing Awards Winners Report 2025

B2B Marketing Awards Winners Report 2025: Blueprint for Commercial Success

The B2B Marketing Awards Winners Report 2025 is the definitive showcase of the most effective, commercially impactful and creatively advanced B2B marketing of the past year. It reveals how the industry’s top-performing teams are redefining

Commercially successful B2B campaigns

Top Commercially Successful B2B Campaigns on Awards Shortlist

The B2B Marketing Awards 2025 are just around the corner. The increasingly relevant Most Commercially Successful Campaign category highlights programs that deliver measurable business impact. These campaigns go beyond creative ideas: they turn insight, strategy

Top B2B Marketing Creative Trends

Top B2B Marketing Creative Trends

If you want to understand what’s truly working in standout B2B creative right now, download the 7 Key Trends Redefining Creative in B2B Marketing. Based on the most compelling entries and winners from the 2024

Download the Report

Access These Extra Downloads

Country Flag
Propolis logo white

B2B strategies. B2B skills.
B2B growth.

Propolis helps B2B marketers confidently build the right strategies and skills to drive growth and prove their impact.