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Steal this basic structure for almost any blog

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Don’t stare into the void of a blank document – use our simple structure to get started when it comes to writing your blogs.

It doesn’t matter if you’re a first-time blogger or seasoned professional writer; writer’s block can strike anyone at any time. But if you’re staring at a blank page, we’ve got you.

This super-simple eight-point blog structure gives you that vital bit of scaffolding for your writing process.

Steal our structure for blog posts, and you’ll learn:

  • Eight steps to build a clear, engaging argument
  • How to guide your readers through your narrative
  • Why you can’t leave your reader without a compelling CTA
B2B Marketing Awards Winners Report 2025
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B2B Marketing Awards Winners Report 2025: Blueprint for Commercial Success

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The B2B Marketing Awards Winners Report 2025 is the definitive showcase of the most effective, commercially impactful and creatively advanced B2B marketing of the past year. It reveals how the industry’s top-performing teams are redefining

Commercially successful B2B campaigns
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Top Commercially Successful B2B Campaigns on Awards Shortlist

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The B2B Marketing Awards 2025 are just around the corner. The increasingly relevant Most Commercially Successful Campaign category highlights programs that deliver measurable business impact. These campaigns go beyond creative ideas: they turn insight, strategy

Top B2B Marketing Creative Trends
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Top B2B Marketing Creative Trends

  • Content, Creative & Campaigns

If you want to understand what’s truly working in standout B2B creative right now, download the 7 Key Trends Redefining Creative in B2B Marketing. Based on the most compelling entries and winners from the 2024

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Propolis helps B2B marketers confidently build the right strategies and skills to drive growth and prove their impact.

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