Or a system in individual entities that do each task brilliantly while appearing to the customer as a single experience?
The fundamental aim of marketing is to communicate the right message, to the right people, at the right time. But what if your business needs to communicate different messages to different people using a single website? It’s not as unlikely as it may sound. In fact, in B2B marketing, it’s common for a website to need to communicate with several different audiences, or markets, at the same time.
The traditional digital response to this is to have one large website that tries to fulfil all of these needs within one platform. But in attempting to be all things, there are inevitably compromises.
The risk is that you end up ‘averaging out’ the specific needs and expectations of your different audiences, and you end up with a website that does a lot of things ‘averagely’, without really nailing any of them.
This guide will show you:
- Why the age of large group website builds could be over.
- What the alternative is.
- Why the modular approach can make your website more focused to the goals of your audience.
- How the modular approach gives you more flexibility and reduces the costs of expensive rebuilds.
