When talking about performance marketing, people normally think of online advertising. Pay-per-click (or pay-per-action) is the performance model agencies and media typically offer to their advertisers. Now, with the increasing importance of digital marketing and data analytics in B2B, a more strategic approach to performance marketing can be applied.
Today, 88% of B2B companies are struggling with lead generation and when leads are finally identified, only 5-10% are converted due to ineffective nurturing.
Expandi uses a performance-based approach across the entire customer journey maximizing conversion from Marketing Qualified leads to Sales Qualified Leads in alignment with payment-on-results models.
If you want to know more about how to:
- Boost your sales win-rate
- Spend your time and resources on the highest quality of leads
- Cut out the waste
Download our white paper.
