Content might be king, but if you’re focusing all of your content on the wrong people at the wrong time in the wrong place… its royal status doesn’t account for much.
- The changing buyer journey, and what this means for you.
- Which content works best at different stages of the funnel.
- How to make your content go further, using technology.
- The five common mistakes that marketers are making when it comes to content.
“I was specifically brought into my company to develop a content strategy that would allow us to speak to our prospective customers at each specific stage of their buyer journey, ensure those prospects had the tools available to make an informed decision, and empower our own people to ultimately secure their business”
