Marketing Areas
MARKETING AREAS
ABM & Demand Generation
Brand
Channel Partnership
Content, Creative & Campaigns
Customer Experience
Data and Insights
Marketing Operations  and Technology (MarTech)
People, Teams and Skills
Strategy and Evolution
ABM & Demand Generation
Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, and mastering lead generation and nurturing.
Learn more
Brand
Explore frameworks and guides on how to identify, build and manage a successful B2B brand strategy that enhances your market presence and resonates with your target audience.
Learn more
Channel Partnership
Learn how B2B channel partnerships work, the role they can play in helping to drive growth and how you can use them to expand your reach and drive sales.
Learn more
Content, Creative & Campaigns
Learn how compelling content, innovative creative strategies, and targeted campaigns drive engagement and generate leads. Explore our resources to master the art of crafting impactful messages that resonate with your audience and boost your marketing ROI.

Learn more
Customer Experience
Discover importance of customer experience in B2B marketing, its impact on client retention, and best practices for enhancing satisfaction throughout our expert-led guides, models and insights
Learn more
Data and Insights
How can data-driven strategies enhance decision-making, customer targeting, and ROI? Discover best practices, trends, and tools for transforming your data, analytics and performance metrics to enhance your marketing strategy.
Learn more
Marketing Operations and Technology (MarTech)
Explore our best practices and guides to optimizing your martech stack and how to align your technology, processes and people to drive growth, enhance customer experiences, and maximize ROI.
Learn more
People, Teams and Skills
Learn best practices, strategies, and insights to enhance team dynamics, foster talent, and optimize marketing capabilities in your organization.
Learn more
Strategy and Evolution
Explore insights and guidance curated especially for senior marketing leaders looking to influence and enhance corporate strategy, as well as drive marketing excellence within their organizations.
Learn more

How to Develop a Scalable 1:Many ABM Strategy
Download now

Five Steps to Building a Brand Business Case
Download now

Laser-focused channel marketing: How tech Vendors and Partners can reap the benefits of a hyper-targeted approach to channel marketing
Download now

The Elevation Awards 2024 Winners Report
Download now

What is customer knowledge sharing and why is it important?
Download now

How to Build a Data Strategy in Four Steps
Download now

Martech Vendor Spotlight Report 2024 for Account-Based Marketing
Download now

2024 Propolis Community Sprint Report – Commercial Marketer
Download now

Creating a Value-Added Marketing Strategy
Download now
Propolis
Events
Training
Resources
Articles
Case Studies
Reports & Models
Podcasts
Videos
Webinars
About Us

Home » Podcasts » How to strike the perfect balance of human value and AI innovation

How to strike the perfect balance of human value and AI innovation

Marketing operations and technology [MarTech]

In this week’s episode of the B2B Marketing Podcast, Kavita Singh, Senior Content Editor, B2B Marketing, spoke with the Creative Director at Revere, Dan Sillifant, alongside the Chief Digital Officer at Revere, Chris Scott. The trio discuss Revere’s journey with AI from both a creative and business point of view.

Plus the two share advice for those who aren’t implementing AI into their agency, as well as the common mistakes that might be happening. Want to find out how to create the ideal ratio of human to AI implementation? Stay tuned and listen to the full episode now.

Catch up with every episode of The B2B Marketing Podcast across all popular platforms:

To find out more about contributing to future B2B Marketing podcasts, contact the team below:

Explore Other Podcasts

Creating human-centered ABM in an AI world, with EY’s Gabriella Sellers

In this episode, host Kavita Singh, Head of Growth Solutions Content at B2B Marketing, is joined by Gabriella Sellers, leader of EY's Global Marketing Excellence for Accounts team. Ahead of her keynote at the Global

Inside the 2026 B2B Marketing Awards shortlist: AI, creativity and the new playbook

The 2026 B2B Marketing Awards shortlist is out, and it's telling a bigger story about where B2B is headed. In this episode, Kavita Singh is joined by Sapio, Radish and FunnelFuel to unpack what this

Bare-Knuckle B2B: Peak martech, AI hype, and the tyranny of the click, with Andrea Clatworthy

In this episode of Bare-Knuckle B2B, our hosts Kavita Singh and Matt Hicks sit down with Fujitsu’s Andrea Clatworthy to ask a blunt question: have we hit peak martech?

Why Britain is measuring the wrong economy, with B2B Marketing’s James Farmer

In this episode, Kavita Singh sat down with James Farmer, Co-Founder, B2B Marketing & Propolis, to unpack the findings from The B2B Nation Series, Volume One: United Kingdom.

High velocity, low spark? Karen Cooper on saving creativity from AI overload

In a world where AI can churn out content at scale, have B2B marketing teams forgotten how to truly create? In this episode, Wolters Kluwer Health’s Director of Marketing Content Experience, Karen Cooper, joins David

Why judgment is your strategic advantage in the age of AI, with Marketbridge and Turtl

As AI takes over more intelligence tasks in B2B marketing, the real competitive advantage is shifting to something deeply human: judgment. In this week's episode of the B2B Marketing Podcast, Richard O'Connor, CEO of B2B

Agentic AI: What to automate, augment and keep human, with Baringa

In this episode of the B2B Marketing Podcast, Kavita Singh sat down with Adam Bertelsen, AI Workforce Transformation Lead, Baringa to unpack how agentic AI is reshaping the way work gets done and what it

Bare-Knuckle B2B: Are agencies still worth it? Sage’s Harry Davies on the truth

This week, we kicked off our new series: Bare-Knuckle B2B, a partnership between Lesniak Swann and B2B Marketing. The first episode features Harry Davies, VP of Marketing and Strategy Investment and Effectiveness, Sage as he

Rewriting the B2B marketing rules with Nick Mason, CEO & Founder, Turtl

In this episode of the B2B Marketing Podcast, Richard O’Connor, CEO of B2B Marketing, is joined by Nick Mason, CEO & Founder of Turtl, to explore why traditional, lead‑centric B2B marketing models are breaking down

Contact Us To Find Out What B2B Marketing Can Do for You and Your Business:

US Office

Europe Office