Looking to sharpen your B2B marketing skills and stay ahead in a rapidly evolving market? Our Propolis Training Course Guide for 2026 has everything you need to elevate your career—whether you’re refining your ABM strategy or stepping into a leadership role.
What’s Inside the Guide?
- Comprehensive Course Overviews
- ABM Essentials – Lay the groundwork for successful account-based marketing.
- AI Writing Fundamentals – Explore how generative AI can amplify your content creation.
- B2B Copywriting – Master techniques for compelling, result-driven copy.
- Data-Driven Marketing Essentials – Turn raw data into actionable insights.
- B2B Storytelling – Craft narratives that captivate customers at every stage.
- B2B Influencer Marketing – Harness authentic voices to boost brand visibility.
- B2B Product Marketing – Build customer-centric products that outshine the competition.
- Becoming a Commercial Marketer – Transition from tactical to strategic marketing leadership.
- Content Marketing – Develop content strategies that fuel brand awareness and loyalty.
- Leadership-Focused Training
- Emerging Marketing Leaders – Acquire the skills needed to lead a marketing team.
- Evolving Marketing Leaders – Take your leadership impact to the next level and influence top-level strategy.
- Flexible Dates & Formats
- Virtual half-day sessions scheduled throughout the year—ideal for balancing work commitments.
- Select in-person sessions for those who thrive on face-to-face networking and collaboration.
- Expert-Led Curriculum
- Courses taught by Propolis Experts and seasoned industry leaders.
- Real-world case studies and interactive exercises to help you apply your learnings immediately.
- Pricing & Membership Benefits
- Special rates for Propolis members, plus in-person and virtual options to match your schedule.
- Customized training and advisory services for teams and organizations.
Why Download the Schedule?
- Plan Ahead – Pinpoint dates and formats that fit your calendar.
- Stay Competitive – Gain fresh insights on everything from ABM and AI to leadership and data analytics.
- Learn from Experts – Elevate your strategies through proven frameworks and best-practice examples.
- Accelerate Your Career – Unlock leadership potential, increase ROI on marketing efforts, and boost business impact.
