In this Keynote, Sally Croft, Head of Marketing and Communications at Ericsson, will take you behind the scenes of Ericsson’s ambitious ‘Make it Memorable’ campaign.
Through creative risks, strategic collaboration, and embracing new tech, the campaign targeted key customer accounts with precision. Sally shares how bold decisions and innovative thinking came together to create a lasting impact, even in challenging market conditions.
Find out more about The Global ABM Conference taking place on 5 November 2025 here.
