London-based consultancy and agency, JPC has launched its new Competitive Edge brand transforming themselves from marketing and sales agency to a fully integrated growth partner.
Boasting more than 26 years of experience, the agency’s new philosophy promises to help clients win in an industry where losing isn’t an option – all of this through human-first data-driven experiences rather than isolated marketing metrics.
Claire Ellis, Managing Director, JPC said: “This isn’t just a visual refresh – it’s a statement of intent. Our clients don’t need more campaigns; they need clarity, conviction and momentum. Competitive Edge is about enabling that – from the first signal to the final signature.”
The new model unites JPC’s consulting and creative functions across five specialisms: Creative Value Propositions, Account-Based Growth (Strategic ABM), Deal-Based Marketing & Pursuit, Sales Enablement and Experiential. Together, these specialisms form an integrated system designed to secure, grow and renew key customer relationships.
Ryan Bartle, Creative Director, JPC said: “Competitive Edge is more than a look – it’s a mindset. We’ve built a brand that mirrors the way we think: bold, adaptive, and unapologetically human. AI plays its part, but creativity and curiosity still drive everything we do.”
Claire added: “With more than £13.5bn in enterprise growth delivered in the last five years and an 80%-win rate for major deals, Competitive Edge is already proving its value. It’s helping our clients think bigger, move faster, and win smarter.”
On top of the rebrand, JPC was recently shortlisted for ‘Best account-based marketing campaign’ at our 2025 B2B Marketing Awards for their Strategic ABM and DBM program.
To find out more, you can check out the new brand here.
