In today’s marketing landscape, becoming a commercial marketer is essential – thinking strategically with ROI at the center, rather than focusing on isolated metrics and standalone campaigns. That’s why we’ve identified six core skills required to make this shift. And in this edition, we spotlight one of the most challenging to master: analytical skills.

For the purposes of this report, we define analytical skills as the ability to understand and interpret data, in order to make commercially sensible decisions. And in this edition sponsored by FunnelFuel, we spoke with Michael Barber, CMO, Startech as well as Hannah Stringer, Marketing Director, Moneypenny and Judit Szabo, B2B Expert, ex-TIBCO, ex-Endava to find out the key to mastering this skillset. Plus, we delve into tangible examples of analytical skills in action, why analytical thinking is difficult for marketers to become experts in and the marketing tools to use to elevate your analytical approach. 

If that wasn’t enough, we hear from Mike Harty, Co-Founder & Chief Product Officer, FunnelFuel for their view on analytical thinking and its place in the B2B industry.

Looking to prove marketing impact and influence your C-Suite? This analytical skills report is a must-read.