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At B2B Marketing, we believe that the key to enhancing marketing’s strategic and commercial impact is to become the commercial marketer. And to achieve this, you need to master six essential skills. In this blog,
If you’re not yet familiar with the fundamentals of the EU AI Act and how it builds on the foundation of GDPR, particularly in areas such as transparency, vendor due diligence and data profiling, you’re
How can CMOs build future-fit teams that address the challenges of an uncertain and volatile business environment? This was the topic of conversation during my recent panel with leading CMOs Sarah Thomas and Toni Allen
B2B Marketing Awards 2025 entries reveal a sharp rise in brand-led, high-impact creative work. Entries to the ‘Best use of creative’ category show the biggest year-on-year jump, with budget allocation data showing a reallocation from
At B2B Marketing, we discuss the importance of becoming the commercial marketer. This is someone who has the ability to think strategically and drive measurable business growth through marketing. With that being said, there are
At B2B Marketing, we believe that becoming the commercial marketer is imperative in today’s competitive climate. One of the six essential skills to achieving this is strategic thinking: having the ability to look at what
If you haven’t checked out our 2025 Global Agencies Benchmarking Report , you’re missing out on some of the best in B2B when it comes to global agencies across the world. And in this blog,
No one ever said being a B2B marketing leader would be easy. The truth is that today’s B2B marketers are busier than ever, with a remit to drive measurable business growth in the midst of
Trending Propolis Reports, Benchmarks and Models
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Looking to elevate your account-based marketing (ABM) program? How to Win with ABM: Lessons from the 2024 B2B Marketing Awards offers a behind-the-scenes look at what today’s top-performing B2B marketers are doing differently. Drawing from
Struggling to navigate the complexities of B2B tech marketing? Download our expert guide – Marketing B2B Technology: 6 Tips for Overcoming Common Challenges – to unlock actionable insights from industry leaders. Learn how to craft
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