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It’s a new year and in 2026, becoming the commercial marketer – a person who thinks about business and revenue goals first before marketing goals is imperative to success. At B2B Marketing, we believe that
In our industry, becoming the commercial marketer – someone who thinks about business and revenue goals over marketing goals – is crucial to success. And at B2B Marketing, we believe that there are six skills
As artificial intelligence (AI) transforms B2B marketing, organisations are faced with a crucial question: what does the marketing team of the future look like? Pete Mikeal, VP of Marketing for North America, Globant, and Jarmila
At B2B Marketing, we believe that becoming a commercial marketer is imperative to ROI success. Which is why we have outlined six essential skills to truly embrace the ‘commercial marketer mindset’ – someone who thinks
At B2B Marketing, we believe that becoming the commercial marketer is imperative to success. Rather than thinking about isolated marketing metrics and campaigns, commercial marketers think about the wider business objectives first. And this is
At B2B Marketing, we believe that the key to influencing your C-suite and proving marketing ROI is to become the commercial marketer. Rather than thinking about isolated marketing metrics and campaigns, commercial marketers think about
Clarity has long been important in B2B marketing, and in the era of Generative Engine Optimisation (GEO), it has become one of the most consistently recommended ways to strengthen content performance. As AI-driven marketing platforms
It cannot be stressed enough – AI has fundamentally changed the way marketing teams operate. From content generation to SEO and complex buying journeys, the possibilities for AI to enhance your overall business strategy are
At B2B Marketing, we know that becoming the commercial marketer is more essential than ever – aka driving ROI and proving marketing’s impact to the board. With that being said, there are six essential skills
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