6sense has announced it has completed its acquisition of platform ZenIQ, to strengthen its ABM demand orchestration capabilities.
The company hopes the joint offering will provide ‘the most comprehensive ABM offering on the market’, enabling customers to activate advanced data management capabilities, without the need for advanced data skills or lengthy IT projects. This includes ABM fundamentals such as data enrichment, automated contact acquisition for buying centre gaps, and lead-to-account matching.
The acquisition has accelerated 6sense’s feature roadmap for the 6sense platform by more than two years, according to the company. Over the coming months, customers will be able to run ZenIQ orchestration smart plays with natively configured ABM digital campaigns on Good, LinkedIn, and Facebook.
Jason Zintak, president and CEO of 6sense, said: “The combination of ZenIQ with 6sense equips modern marketers with a platform that delivers up to five times lift in lead conversions and pipeline acceleration. We’re thrilled to welcome ZenIQ customers and partners, and the ZenIQ team into our shared vision for marketing success.”
Forrester Research recently named 6sense as a ‘challenger’ and ZenIQ as a ‘contender’ in the Forrester New Wave: ABM Platforms report.
