Competitive keyword analysis should play in integral part in your paid and organic search optimisation strategy. As paid search activity continues to grow, so will the number of businesses you compete against within the search landscape. Understanding who your competitors are and the keywords they’re optimising for is critical to staying relevant, competitive and profitable in your pursuit to acquire more revenue. In this post, I’ll be walking through several quick and easy tips for conducting competitive keyword analysis and how to apply your findings to your own optimisation strategies.
Meet Your “Neighbors”
If you don’t know who your competitors are, there are a couple simple tools you can use to find out who they are. The easiest way is to search on the keywords that best describe your product or service offering. Both the organic and paid search results will give you an initial list of the visible competitors in your space. You might be surprised as to who shows up.
Another popular tool is SpyFu. In addition to providing a detailed list of your top paid and organic competitors, this search keyword tool also provides the top paid and organic keywords, the daily budget, the average position as well as the paid and organic click volume of your competitors. Simply enter a domain or keyword and start spying away.
Go Behind Enemy Lines
Now that you have a list of competitors, it’s time to start learning more about them and the keywords they use to define your space. The best place to start is their website. Go to the homepage, right click and “View page source”. Search for “
