Challenge
Virgin Media Business has the most advanced fibre optic network in the UK. If it was a car, it would be a Ferrari. But, keeping with the car analogy, it’s fair to say that their website was a bit of a Toyota Avensis. Reliable – as it pulled in the leads – but ultimately about as exciting as my dishwasher. It was time to put some oomph and wow back into the site. To make it befit the greatness of the brand.
Solution
This was an incremental project: we worked on selected areas at a time to upgrade them. We tackled homepage first, then product pages, then product selectors.
Results
We’re very proud of how it looks now. And it’s performing very nicely indeed.
We’d also just like to take this opportunitiy to make a big shout out to the other agencies on working on this project: Sticky Content as the digital wordsmiths and Auros as technical implementors. It was a pleasure!
