Navigating B2B Advertising in the Cookieless Era
Expandi, a leading MarTech company, identified a major opportunity to raise awareness and generate leads in the context of a significant shift in the market towards cookieless solutions and universal identifiers. Despite having a strong presence in this area, Expandi needed to further position itself as a leading player in the cookieless industry, enhance its credibility with current clients, and attract new prospects. The company aimed to build a compelling narrative and leverage webinars as a key strategy to achieve these goals.
Partnering with B2B Marketing for a High-Impact Webinar
To tackle this challenge, Expandi collaborated with B2B Marketing to host a roundtable webinar titled “How Marketers are Navigating B2B Advertising in the Era of Cookieless Solutions and Universal Identifiers.” The event, which saw almost 250 registrations, provided a platform for Expandi to showcase its expertise and engage with a broader audience.
Matt Gower, Expandi’s Chief Revenue Officer, shared insights, which resonated well with the participants.
The feedback from the event was overwhelmingly positive, with attendees appreciating the valuable content. B2B Marketing found Expandi’s feedback instrumental in improving their platform, ensuring a smooth user experience for future events.
Enhanced Credibility and Strategic Insights
The webinar proved to be a game-changer for Expandi. By partnering with B2B Marketing, Expandi was able to significantly raise its credibility among current clients and attract new prospects. The event’s success was not just limited to the high registration numbers; it also enabled Expandi to build a compelling story that could be shared with other potential clients. The recording of the webinar was sent out to additional prospects, further amplifying its reach and impact.
Moreover, the collaboration provided Expandi with valuable insights into their sales and marketing strategies. The discussions during the webinar helped them refine their market position and better understand the reasons why clients choose to work with them. This knowledge has been crucial in shaping their future marketing plans and growth objectives.
Credibility booster
“Working with B2B Marketing on this webinar was a fantastic experience. The turnout was incredible, and the feedback we received has been invaluable. The insights we gained have helped us refine our strategies and significantly boost our credibility in the market. We’re excited about the future and look forward to more collaborations with B2B Marketing.”
-Raffaele Apostoliti, CEO, Expandi
