O2’s ABM campaign achieved incredible success, smashing targets by 325%. Read this case study to find out how they achieved perfect sales and marketing alignment. #B2BMarketing #ABM #Alignment #CaseStudy
- ABM & demand generation, Content, Creative & Campaigns
B2B Marketing
O2’s ABM Campaign Smashes Targets by 325%: Case Study
Related content
In B2B marketing, it is essential to become the commercial marketer – someone who thinks about revenue, ROI and business goals over isolated marketing metrics and campaigns. And in order to achieve this, you need
It’s a new year and in 2026, becoming the commercial marketer – a person who thinks about business and revenue goals first before marketing goals is imperative to success. At B2B Marketing, we believe that
In our industry, becoming the commercial marketer – someone who thinks about business and revenue goals over marketing goals – is crucial to success. And at B2B Marketing, we believe that there are six skills
Access full article
B2B strategies. B2B skills. B2B growth.
Propolis helps B2B marketers confidently build the right strategies and skills to drive growth and prove their impact.