General Electric (GE) has launched an ‘Innovation at work’ television campaign in order to highlight their wide ranging work.
Created by creative agency BBDO New York, the video ‘Childlike Imagination – What My Mom Does at GE’ taps into an employee’s young daughter’s imagination. The video portrays a sequence of fantasy environments where GE’s machines come to life.
Unlike its previous ‘Brilliant machines’ campaign GE’s new video does not focus on a single area of the business but gives an overview of the entire brand.
