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A CXO’s guide to the four seismic shifts in B2B

<iframe width=”100%” height=”300″ scrolling=”no” frameborder=”no” allow=”autoplay” src=””></iframe><div style=”font-size: 10px; color: #cccccc;line-break: anywhere;word-break: normal;overflow: hidden;white-space: nowrap;text-overflow: ellipsis; font-family: Interstate,Lucida Grande,Lucida Sans Unicode,Lucida Sans,Garuda,Verdana,Tahoma,sans-serif;font-weight: 100;”><a href=”” title=”B2B Marketing Podcast” target=”_blank” style=”color: #cccccc; text-decoration: none;”>B2B Marketing Podcast</a> · <a href=”” title=”Episode 138: A CXO’s guide to the four seismic shifts in B2B” target=”_blank” style=”color: #cccccc; text-decoration: none;”>Episode 138: A CXO’s guide to the four seismic shifts in B2B</a></div>

In this episode of The B2B Marketing Podcast, David Rowlands spoke with Benoit Soucaret, the Chief Experience Officer at Merkle EMEA, to chat through Merkle’s latest report: B2B Futures: The View from 2020, which you can read here:

Benoit talks through the five key areas that B2B marketers should focus on if they want to differentiate themselves today, as well as four seismic shifts that Merkle expect to see by the end of this decade.

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