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Why ignorance is NOT bliss when it comes to the deprecation of third party cookies

<iframe width=”100%” height=”300″ scrolling=”no” frameborder=”no” allow=”autoplay” src=”https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/tracks/1826073006&color=%23ff5500&auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false&show_teaser=true&visual=true”></iframe><div style=”font-size: 10px; color: #cccccc;line-break: anywhere;word-break: normal;overflow: hidden;white-space: nowrap;text-overflow: ellipsis; font-family: Interstate,Lucida Grande,Lucida Sans Unicode,Lucida Sans,Garuda,Verdana,Tahoma,sans-serif;font-weight: 100;”><a href=”https://soundcloud.com/b2bmarketingpod” title=”B2B Marketing Podcast” target=”_blank” style=”color: #cccccc; text-decoration: none;”>B2B Marketing Podcast</a> · <a href=”https://soundcloud.com/b2bmarketingpod/episode-149-why-ignorance-is-not-bliss-when-it-comes-to-the-deprecation-of-third-party-cookies” title=”Episode 149: Why ignorance is NOT bliss when it comes to the deprecation of third party cookies” target=”_blank” style=”color: #cccccc; text-decoration: none;”>Episode 149: Why ignorance is NOT bliss when it comes to the deprecation of third party cookies</a></div>

Google recently announced that they are delaying the deprecation of third party cookies for the third time in four years. In this week’s episode, Kavita Singh, Senior Content Editor, B2B Marketing, spoke with Paul Collier, Fractional CMO, Funnel Fuel, to talk about the recent news and how digital programmatic advertising space will be impacted.

They talk about everything from why marketing leaders might turn a blind eye to how data is being used to the opportunity the end of cookies provides for businesses  and Paul’s top tip for those who feel like in the dark about all things cookie-related. If you want more on this topic, check out this webinar we did with Paul and a few other experts on this very topic: https://www.b2bmarketing.net/the-evolution-of-programmatic-digital-advertising/

With the impending end of third-party cookies and degradation of Google analytics, it is crucial for B2B marketers to stay ahead of the curve and adapt to emerging challenges and opportunities. We invite you to participate in our survey around seizing opportunities in a cookieless world. By participating you’ll:

  • Access actionable strategies and recommendations to help you in this new uncharted era.
  • Be among the first to receive the report upon publishing.
  • Get the chance to win one of four £50 Amazon gift cards

It takes less than 5 minutes:

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