What’s the biggest drain on time and resources for tech marketers? What are the most important metrics to use for tech brands? And what are tech marketers’ biggest challenges – and how do these compare across key regions?
These are some of the key questions we sought to answer with our first global B2B tech marketing report – produced in association with Kingpin Communications.
We interviewed marketers at B2B technology brands in three major tech-buying regions (APAC, EMEA and NA), asking them a common set of questions aimed at unpicking the biggest opportunities and most pressing concerns that they were facing. We then pulled all the results together to show not only the trends by region, but on a global scale too. It’s a landmark piece of research, and there are some fascinating finds.
