The two chat about the research Inbox Insight presented at our Propolis Leader’s Forum this year. They chatted about some of the biggest misconceptions when it comes to purchasing decisions, what content channels buyers are utilizing, as well as the importance of trust – and how to cultivate this from a brand perspective over a long period of time. Plus, if you love a stat, Ross is chock-full of some surprising ones – if you want to learn more, you can also check out Inbox Insight’s research here: https://www.inboxinsight.com/b2b-tech-buyer-behavior-stats/
What is agentic AI? And why is it important? In this week’s episode of the B2B Marketing Podcast, we spoke to Hut 3 about the very topic and how it can be implemented in the
