The two chat about the research Inbox Insight presented at our Propolis Leader’s Forum this year. They chatted about some of the biggest misconceptions when it comes to purchasing decisions, what content channels buyers are utilizing, as well as the importance of trust – and how to cultivate this from a brand perspective over a long period of time. Plus, if you love a stat, Ross is chock-full of some surprising ones – if you want to learn more, you can also check out Inbox Insight’s research here: https://www.inboxinsight.com/b2b-tech-buyer-behavior-stats/
In this episode of The B2B Marketing Podcast, David Rowlands sits down with Tom Setter, Strategy Partner at Dentsu B2B, to unpack the latest Superpowers Index, Dentsu B2B’s global study of over 16,000 B2B buyers
