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How to Develop a Scalable 1:Many ABM Strategy

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The Elevation Awards 2024 Winners Report

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What is customer knowledge sharing and why is it important?

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How to Build a Data Strategy in Four Steps

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Martech Vendor Spotlight Report 2024 for Account-Based Marketing

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Home » Podcasts » How Bader Rutter won both marketing and film festival awards with one rebrand campaign

How Bader Rutter won both marketing and film festival awards with one rebrand campaign

Brand, Content, Creative & Campaigns

AI, the metaverse… it feels like marketers have an ever growing (and confusing) suite of toys at their disposal to create amazing marketing campaigns in 2023.

However, marketing agency Bader Rutter have proven to the world that the key ingredients for a successful campaign are the same as they always were: authenticity and creativity.

Their campaign ‘Direct Positive’ recently won Gold for ‘Best purpose-led initiative’ at the B2B Marketing Elevation Awards 2023 in Chicago. So, how did they do it? By creating a 20-minute film using tintype technology for their client, TEMPO. The result? A heartfelt film heralded by a number of film festivals, and which led to tangible business results for the client. In this episode, Sarah Kmet-Hunt, Executive Creative Director, Bader Rutter, tells all.

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Explore Other Podcasts

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How NetApp CMO, Gabie Boko, is driving marketing-led growth in a crowded market

In this episode of The B2B Marketing Podcast, Joel Harrison, Editor-in-Chief of B2B Marketing, caught up with Gabie Boko, the CMO of intelligent data infrastructure company, NetApp.

The B2B Marketing Awards Shortlist revealed: Who made the cut?

In this week’s episode of The B2B Marketing Podcast, we’re joined with Colin Wheeler, Managing Director, Survey Solutions and Jason Talbot, Managing Director, The Croc to discuss the B2B Marketing Awards 2024 shortlist which was

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It’s an open secret that B2B lead generation has some big problems. The sector has grown exponentially in recent years, with growth in self-service tech platforms and offshore telemarketing expanding the options available to marketers,

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Why Dassault Systémes bet big with a takeover of Piccadilly Circus

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