Kate Owen’s approach to using ABM in B2B and B2C

In this episode David Rowlands spoke with University Partnership Programme’s (UPP) CMO, Kate Owen, last year's winner of B2B marketer of the year.

Kate discusses how to approach ABM within the higher education sector, cross industry collaboration and how she’s applying ABM to both the B2B and B2C sides of the business.
If you want to learn more about all things ABM, get your tickets to the ABM Conference here.
 

dan swift podcast b2bmarketing

Catch up with every episode of The B2B Marketing Podcast across all popular platforms:

Interested for more?

To find out more about contributing to future B2B Marketing podcasts, contact the team below:

Explore Other Podcasts

Contact Us To Find Out What B2B Marketing Can Do for You and Your Business:

US Office

Europe Office

I am intrested in: