In this week’s episode of the B2B Marketing Podcast, Kavita Singh sits down with ‘UK Agency of the Year’, Omne, to explore what’s reshaping B2B marketing. Featuring Emma Halewood, Ellie Mitchell and Chris Davies, the
Hear how world-class marketers and innovators are forging the way ahead in B2B with regular episodes of The B2B Marketing Podcast.
Whether you’re joking about it taking over your job or using ChatGPT for the first time, AI has become quite the buzzword. And with all the curiosity around it, it’s important to understand how it
This guide will provide Marketing and HR leaders with actionable steps to collaborate on building a strong employer brand using social media, employee advocacy programs, and referral-based hiring. This process effectively demonstrates how to use
This report takes a detailed look at why content marketing needs to be so much more than just generating leads downloading a report (yes, we know). Of course, this still plays an important role, but
Lead generation has always been a critical aspect of B2B marketing, with marketing teams needing to feed the often insatiable demand of sales for fresh opportunities. But there are a unique set of challenges and
Propolis helps B2B marketers confidently build the right strategies and skills to drive growth and prove their impact.