Lead generation has always been a critical aspect of B2B marketing, with marketing teams needing to feed the often insatiable demand of sales for fresh opportunities. But there are a unique set of challenges and dynamics that enable success for lead generation campaigns, and these often lack transparency for busy marketers. In response to this, a generation of lead generation platforms has emerged, giving marketers the ability to control their own lead gen programmes, enhancing flexibility and transparency around activities and output.
B2B Marketing’s latest Martech Vendor Spotlight Report provides a comprehensive overview of the vendors operating in this rapidly emerging space, and as such is an invaluable resource for marketers looking to implement a lead gen platform.
Authored by Lead Analyst Peter O’Neill, who has an unrivalled knowledge of the martech space, this report includes a profile on all relevant vendors and a rating based on a complex matrix of criteria. If you’re looking to raise your lead gen game, and considering implementing a lead gen platform, this report is unmissable.
