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Home » Podcasts » Pipeline to paycheck: Overcoming B2B marketing recruitment challenges

Pipeline to paycheck: Overcoming B2B marketing recruitment challenges

People, Teams and Skills

In this week’s episode of the B2B Marketing Podcast, Kavita Singh, Senior Content Editor, B2B Marketing, spoke with a handful of marketing leaders about the challenges with both recruitment and retention in B2B marketing.

This episode in association with HelloKindred features Sarah Thomas, Group Chief Marketing Officer, EVP, Capgemini; Roland Glass, Chief Commercial Officer, HelloKindred; and Nick Burbidge, Managing Director, 368.

They delve into everything from the challenges that exist in the B2B industry to how to encourage your employees’ growth and traits to look for in potential candidates. In addition, the trio also cite some excellent examples from their own leadership experiences including one top tip for refueling on your creativity.

For more insights on this podcast episode, you can head to HelloKindred’s site here.

MARKETING AREAS

ABM & Demand Generation

Brand

Channel Partnership

Content, Creative & Campaigns

Customer Experience

Data and Insights

Marketing Operations and Technology (MarTech)

People, Teams and Skills

Strategy and Evolution

How to Develop a Scalable 1:Many ABM Strategy

Five Steps to Building a Brand Business Case

Laser-focused channel marketing: How tech Vendors and Partners can reap the benefits of a hyper-targeted approach to channel marketing

The Elevation Awards 2024 Winners Report

What is customer knowledge sharing and why is it important?

How to Build a Data Strategy in Four Steps

Martech Vendor Spotlight Report 2024 for Account-Based Marketing

2024 Propolis Community Sprint Report – Commercial Marketer

Creating a Value-Added Marketing Strategy

Pipeline to paycheck: Overcoming B2B marketing recruitment challenges

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