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ABM & demand generation, Content, Creative & Campaigns

How to Develop a Scalable 1:Many ABM Strategy

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Five Steps to Building a Brand Business Case

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Laser-focused channel marketing: How tech Vendors and Partners can reap the benefits of a hyper-targeted approach to channel marketing

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The Elevation Awards 2024 Winners Report

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What is customer knowledge sharing and why is it important?

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How to Build a Data Strategy in Four Steps

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Martech Vendor Spotlight Report 2024 for Account-Based Marketing

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2024 Propolis Community Sprint Report – Commercial Marketer

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Creating a Value-Added Marketing Strategy

Home » Podcasts » The ‘Brave New World’ of AI with Paul Roetzer

The ‘Brave New World’ of AI with Paul Roetzer

Marketing operations and technology [MarTech]

The robots are taking over! The copywriter is dead! Long live ChatGPT!

Yeah, yeah, yeah. We’ve heard it all before. Set aside the scifi, dear listener. Paul Roetzer joins us for your AI reality check.

He speaks with Katie Martell, co-host of Ignite USA, to demystify some of the biggest AI BS you’ve been hearing. They discuss why what you (think you) know about AI isn’t the case, moving the conversation from ‘cool tools’ to the application and implication of new tech, and why the marketer of the future doesn’t fear change, but is willing to experiment and explore.

Both Paul and Katie will be speaking at Ignite USA on May 23-24 in Chicago. Podcast listeners can save 20% on Ignite USA 2023 tickets by using discount code PODCAST at checkout. Book tickets.

Ignite USA is where the B2B marketing industry come together to connect and be inspired by B2B pioneers and game changers. Join us for two days of inspirational talks, interactive workshops and roundtables to discuss your pain points and challenges in depth and help move your marketing forward to new frontiers.

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