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How to Develop a Scalable 1:Many ABM Strategy
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Five Steps to Building a Brand Business Case
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Laser-focused channel marketing: How tech Vendors and Partners can reap the benefits of a hyper-targeted approach to channel marketing
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The Elevation Awards 2024 Winners Report
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What is customer knowledge sharing and why is it important?
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How to Build a Data Strategy in Four Steps
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Martech Vendor Spotlight Report 2024 for Account-Based Marketing
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2024 Propolis Community Sprint Report – Commercial Marketer
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Creating a Value-Added Marketing Strategy
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Home » Podcasts » The last 10 years in ABM with Robert Norum

The last 10 years in ABM with Robert Norum

ABM & demand generation

In this week’s acronym-packed episode, Propolis Hive Expert and ABM maestro Robert Norum reflects on the last decade in ABM with head of content, David Rowlands.

The pair look at the rising interest and application of ABM over the past 10 years, before taking a glance at what’s on the horizon. Stay tuned for the last 20 years in ABM, coming 2032!

To mine even more ABM expert knowledge from the best in class, register for The Global ABM Conference on 2 November, London, here.

And if you’d like to find out more about Propolis, click here.

Catch up with every episode of The B2B Marketing Podcast across all popular platforms:

To find out more about contributing to future B2B Marketing podcasts, contact the team below:

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MARKETING AREAS

ABM & Demand Generation

Brand

Channel Partnership

Content, Creative & Campaigns

Customer Experience

Data and Insights

Marketing Operations and Technology (MarTech)

People, Teams and Skills

Strategy and Evolution

How to Develop a Scalable 1:Many ABM Strategy

Five Steps to Building a Brand Business Case

Laser-focused channel marketing: How tech Vendors and Partners can reap the benefits of a hyper-targeted approach to channel marketing

The Elevation Awards 2024 Winners Report

What is customer knowledge sharing and why is it important?

How to Build a Data Strategy in Four Steps

Martech Vendor Spotlight Report 2024 for Account-Based Marketing

2024 Propolis Community Sprint Report – Commercial Marketer

Creating a Value-Added Marketing Strategy