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Home » Podcasts » We asked AI to evaluate award-worthy ABM campaigns — Here’s what happened

We asked AI to evaluate award-worthy ABM campaigns — Here’s what happened

ABM & demand generation

In this week’s episode of the B2B Marketing Podcast, David Rowlands, Head of Product, B2B Marketing, spoke with Robert Norum, ABM & Demand Strategy Expert, Propolis, to talk about some ABM trends and patterns this year.

And with our 2024 B2B Marketing Awards on the horizon, we fed every submission for our ‘Best use of ABM’ category through secure AI technology. And the results? Robert and Dave discuss everything from why thought leadership and ABM go hand-in-hand to whether or not intent data is a must-have in your ABM programs. Plus – are digital transformation, sustainability the future of ABM? The duo reveal all in this week’s episode.

The two also talk about the most-used types of ABM and incorporate Robert’s ABM models into the conversation, which if you’re feeling especially inspired after this episode, we recommend checking them out:

https://www.b2bmarketing.net/reports/how-to-develop-a-scalable-1many-abm-strategy/
https://www.b2bmarketing.net/reports/master-11-account-based-marketing/
https://www.b2bmarketing.net/reports/unlock-1few-abm-success-through-proven-strategy/

MARKETING AREAS

ABM & Demand Generation

Brand

Channel Partnership

Content, Creative & Campaigns

Customer Experience

Data and Insights

Marketing Operations and Technology (MarTech)

People, Teams and Skills

Strategy and Evolution

How to Develop a Scalable 1:Many ABM Strategy

Five Steps to Building a Brand Business Case

Laser-focused channel marketing: How tech Vendors and Partners can reap the benefits of a hyper-targeted approach to channel marketing

The Elevation Awards 2024 Winners Report

What is customer knowledge sharing and why is it important?

How to Build a Data Strategy in Four Steps

Martech Vendor Spotlight Report 2024 for Account-Based Marketing

2024 Propolis Community Sprint Report – Commercial Marketer

Creating a Value-Added Marketing Strategy

We asked AI to evaluate award-worthy ABM campaigns — Here’s what happened

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Explore Other Podcasts

We asked AI to evaluate award-worthy ABM campaigns — Here’s what happened

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Leading a B2B marketing transformation, with Pearson’s Rachel Exton

Striking an emotional chord: Inside an award-winning campaign, with Park & Battery

How Trilliad is pioneering a new generation of revenue services companies

Inside FunnelFuel’s research on fading cookies – what marketers need to know

Debunking the four biggest misconceptions in B2B buying behavior, with Inbox Insight

Let’s talk about the ‘new’ customer buying journey, with Revere

How NetApp CMO, Gabie Boko, is driving marketing-led growth in a crowded market

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