Brand Best Practice Briefing
Propolis Best Practice Briefings are focused on helping you learn a new skill or address a particular common challenge with practical and actionable insights to build on your skill set.
Securing brand investment: Strategies for convincing the C-Suite
This Best Practice Briefing provides practical strategies to help you become a more convincing commercial B2B brand marketer by…
(30 uncut minutes of the full 60-minute Best Practice Briefing)
About the Expert
Darren is the Brand Expert for Propolis. He specializes in helping brands drive growth and retain relevance through brand experiences and has been doing this for 25+ years across Europe, the Middle East, and Asia Pacific. Johnson & Johnson, Faurecia, Dubai Properties, Abbot, FUJIFILM, Nikon, and Orange are some of the brands he’s helped. Darren’s PhD focuses on B2B services brand performance, whilst his book Building Brand Experiences: A Practical Guide to Retaining Brand Relevance helps brand marketers structure and then scale their approach to building brand experiences. Darren is a member of the Advisory Council at Harvard Business Review.