For the best results view this page on desktop.
Propolis Brand Strategy Pack
Our Brand Strategy Pack (Lite) is a taster of the full Propolis Strategy Pack, exclusively available to Propolis members.
This strategy pack is designed to help you build a brand that resonates with your audience, stands out in the market, and gives your business a competitive edge. It includes on-demand training to establish a strong foundation, best practice briefings for in-depth insights, and case studies showcasing real-world applications of award-winning B2B marketing strategies. Whether you’re laying the groundwork or refining advanced techniques, this pack provides the expertise and inspiration needed to elevate your brand.
Real-world Case Studies
How other B2B marketers have created world-class, award-winning, brand initiatives.
Best Practice Briefings
Propolis Best Practice Briefings are focused on helping you learn a new skill or address a particular common challenge with practical and actionable insights to build on your skill set. Dive into a specific area of brand in more detail.
This Best Practice Briefing shares a structured, four-step process that helps B2B marketers decide whether to pursue a brand refresh, conduct a comprehensive brand audit, or undertake a full rebrand. (30 uncut minutes of the full 60-minute Best Practice Briefing)
Lead by Propolis Brand Expert, Darren Coleman.
This Best Practice Briefing provides practical strategies to help you become a more convincing commercial B2B brand marketer by… (30 uncut minutes of the full 60-minute Best Practice Briefing)
Lead by Propolis Brand Expert, Darren Coleman.
B2B strategies. B2B skills. B2B growth.
Propolis helps B2B marketers confidently build the right strategies and skills to drive growth and prove their impact. The community is full of relevant expertise and tools like strategy packs, for you too cut straight to the answers.
Models, Benchmarks, and Reports
Leverage our comprehensive models, benchmarks, and reports to revitalize your brand and secure the competitive edge it deserves.
Leveraging AI in B2B brand marketing holds great promise, but its true potential can only be unlocked when combined with human insight.
This model delves into the intricacies of fostering consistent or ‘on-brand’ employee behavior within B2B organizations.
This model is designed for senior B2B brand marketers managers looking to convey the commercial benefits of brand to the C-Suite.
On-demand Training
Get the fundamentals of B2B branding down in under an hour.
Intuitively, marketers know that brand is a powerful tool for building up a business. But what does ‘brand’ really mean, how can you use it to clearly drive growth, and how do you make your case for investment to the board? (Parts 1-4 of the 9 modules available in this course)
Lead by Propolis Brand Expert, Darren Coleman.
As a Propolis member you get full, instant access which includes:
- All 9 modules of the Brand 101 on-demand training.
- The brand-driven growth training course.
- The B2B Storytelling training course.
- Event tickets, including to the upcoming B2B Ignite 2025 conference.
- 7 Best Practice Briefings.
- 5 downloadable brand case studies.
- Bespoke Advisory Services with our brand Expert.
- 1:1 expert Power Hour sessions to help you reinvision your brand strategy.
- Unrestricted access to our Community Index Diagnostic tool.
- Strategy-focused inspiration sessions and pulse checks.
Craving the full version?