Shift the perception. Show the impact. Reclaim your seat at the table.
Learn how to become a commercial marketer today.
What they Really Think
Become A Marketer They Actually Listen To
A commercial marketer doesn’t just react to the brief; they shape it. They think strategically, operate close to the business, and use marketing as a lever for measurable growth. Their mindset starts with business objectives, not tactics. They’re not chasing clicks or celebrating vanity metrics; they’re focused on pipeline, profit, and long-term value.
But becoming a commercial marketer isn’t about piling more onto your already overflowing to-do list. It’s about shifting your perspective. It means stepping outside the day-to-day noise to ask: what does the business actually need from marketing? Where can I have the greatest impact? How do I prove it?
The Six Skills A Commercial Marketer Needs
- Market Insight: understanding how your market works, and staying informed about industry trends and influences, whether those are regulatory, economic, social, technological, cultural or geographic.
- Analytical Thinking: having the ability to actually make sense of what it’s saying.
- Financial Acumen: being able to understand business terminology in order to interpret financial reports (such as profit and loss, balance sheets, and cash flow statements).
- Strategic Thinking: planning and making decisions that truly align with your business’ goals for both the short and long-term.
- Agile Decision-making: the ability to leverage real-time analytics and the latest market insights, in order to make rapid adjustments and improvements where and when needed.
Your Moment To Take The Wheel (or get in the backseat)
“To know yourself and to try to be the best you can be is perhaps one of the greatest gifts you can give yourself. Understanding that we can choose the type of leader we want to be and invest in achieving it is a lesson I wish I had learnt much earlier in my career.”
-Shane Redding, Propolis Strategy Expert