"> Advertise with Us
"> Contact Us

10 best practices for sales and marketing alignment

Written by B2B Marketing

Your download has started. Here are three more on this topic that may interest you.

Complete the form to instantly download all three.

If sales goes left and marketing goes right, your company goes nowhere. Don't let that happen. Here are 10 tips to make sure your teams are aligned.

Sales and marketing work best when they work together.

Aligning them can help you achieve an average of 20% growth in annual revenue or a 36% increase in customer retention rates and a 38% increase in sales win rates.  These are just some of the many benefits that come along with well-aligned sales and marketing teams.

The business case for sales and marketing alignment goes even further than this. Not only are internally aligned organizations more profitable and efficient, they also provide a better workflow for employees.

Download this guide and learn how to: 

  • Consistently grow annual revenue
  • Improve customer retention rates
  • Get executive support to make changes
  • Coordinate content creation and campaigns between teams
  • Boost sales win rates
  • Enable sales and marketing teams through automation
cover_9_0.jpg
  • Content, Creative & Campaigns

Why leads aren’t everything and you need to align your content with self-serve buyer journeys

  • Content, Creative & Campaigns

This report takes a detailed look at why content marketing needs to be so much more than just generating leads downloading a report (yes, we know). Of course, this still plays an important role, but

Elevation-report-graphic-1
  • Content, Creative & Campaigns

The Elevation Awards 2024 Winners Report

  • Content, Creative & Campaigns

The Elevation Awards 2024 Winners Report is an essential guide for client-side marketers to discover which agencies and organizations are leading the way in US B2B marketing creativity, innovation and excellence. You’ll be able to

Oktopost-report-graphic-2
  • Content, Creative & Campaigns

LinkedIn Social Selling Mastery: The Blueprint for B2B Success.

  • Content, Creative & Campaigns

Social selling is a modern approach to sales where businesses and sales professionals leverage social media platforms to identify prospects, build relationships, and drive sales. It moves away from traditional cold calling and conventional ways,

Download the Report

Access These Extra Downloads

Country Flag

B2B strategies. B2B skills.
B2B growth.

Propolis helps B2B marketers confidently build the right strategies and skills to drive growth and prove their impact.

"> Learn more