3 critical factors for an intelligent ABM strategy

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B2B buyer behaviour is changing - is your ABM approach keeping pace?

ABM strategy is built around the optimal management of buyer intent. Unfortunately, ABM ROI and performance outcomes have forced marketers to question the adequacy and quality of the intent data feeding those programs.

Market circumstances, buyer behaviour, channels of engagement and even the technology to manage intent and account-based campaigns have evolved dramatically in recent years. How does scale, quality and diversity of data fuel an Intelligent ABM strategy?

This ebook will help you explore: 

  • The market and technology dynamics transforming how ABM works today.
  • The three critical factors that differentiate good intent data from the best intent data.
  • Practical next steps to chart your own intelligent ABM program
Elevation Awards 2025 - submission guide

Elevation Awards 2025 Submission Guide

Ready to showcase your B2B marketing success? Download the Elevation Awards 2025 Submission Guide for everything you need to know about entering, including key dates, categories, and tips for crafting a winning entry.
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6 ABM predictions for 2024

ABM has certainly evolved in more ways than one this year. From making ABM more centralized to getting marketing and sales to break down silos, there’s certainly been a shift this year. But what’s in
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Five Steps for Demand Generation Success

Here are our five steps to success will help you unlock the full potential of your lead management process and ensure sales pipelines are kept full of quality leads.

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B2B strategies. B2B skills.
B2B growth.

Propolis helps B2B marketers confidently build the right strategies and skills to drive growth and prove their impact.