7 ways to prove the value of marketing to the board

Your download has started. Here are three more on this topic that may interest you.

Complete the form to instantly download all three.

Read this guide and learn how to effectively communicate with the C-Suite and use metrics to show the revenues you and your team have generated.

It’s difficult to cut budgets for a team that can prove they are generating income for the business and Really B2B are going to tell you how to do just that.

With the events of this year, businesses across the globe have been forced to streamline their budgets. From headcounts to building rent, nearly every aspect of a company’s operation has been put under a microscope and scrutinised – including the marketing function.

What many organisations fail to realise is they should not respond to trying times, like Covid-19, by halting all marketing activity. Instead, they should carefully re-evaluate their strategy to meet the shifting needs of their prospects and customers.

Reading this guide will help you:

  • Effectively communicate with the C-Suite
  • Use metrics to show the revenues you and your team have generated
  • Preserve your all-important marketing budget

 

b2b marketing trends

B2B Marketing Awards: Breakthrough Trends Report 2025

Highlighting the trends powering the future of B2B campaigns and creative – based on insights from entries to the B2B Marketing Awards
Oktopost report graphic (1)

How to Plan your 2025 B2B Social Strategy

This guide offers a comprehensive approach to planning an impactful B2B social media strategy for 2025.
net asset design (2)

Cashing in on Thought Leadership

This playbook has been developed by summarising the insights from a roundtable with 25 marketing leaders and thought leadership experts, which ran at FT Longitude in October 2024.

Download the Report

Access These Extra Downloads

Country Flag

B2B strategies. B2B skills.
B2B growth.

Propolis helps B2B marketers confidently build the right strategies and skills to drive growth and prove their impact.