A B2B Marketer’s Guide to Ideas That Refuse to Be Ignored

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Understand this: there is no ROI on “safe” marketing. In B2B, safe sucks. And buyers won’t always act because you simply offer a better product

SAFE SUCKS: A B2B Marketer’s Guide to Ideas That Refuse to Be Ignored

Companies that command constant attention through daring advertising and positioning have one thing in common: they go big or they go home.

This guide will share important steps to thinking differently, such as:

  • Using emotional, thought-provoking ideas
  • How to intrigue before you inform
  • Avoiding forced and recycled ideas
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