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A B2B Marketer’s Guide to Ideas That Refuse to Be Ignored

Written by B2B Marketing

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Understand this: there is no ROI on “safe” marketing. In B2B, safe sucks. And buyers won’t always act because you simply offer a better product

SAFE SUCKS: A B2B Marketer’s Guide to Ideas That Refuse to Be Ignored

Companies that command constant attention through daring advertising and positioning have one thing in common: they go big or they go home.

This guide will share important steps to thinking differently, such as:

  • Using emotional, thought-provoking ideas
  • How to intrigue before you inform
  • Avoiding forced and recycled ideas
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Elevation Awards 2025 Submission Guide

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Ready to showcase your B2B marketing success? Download the Elevation Awards 2025 Submission Guide for everything you need to know about entering, including key dates, categories, and tips for crafting a winning entry.
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Highlighting the trends powering the future of B2B campaigns and creative – based on insights from entries to the B2B Marketing Awards
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B2B Marketing Awards Winners Report 2024

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This report is your ultimate guide to the most innovative and impactful campaigns in the industry. From groundbreaking omni-channel strategies to revolutionary uses of AI, this report showcases the most pioneering initiatives that have driven

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