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A business case for B2B rebranding

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We share our business case for brand to help you prove its value and get the sceptics believing.

Your brand is your most valuable asset.

It moves your business forward, it beats competitors and helps you keep top talent. But brand is often misunderstood by leadership, so how do you get them on board when you need a rebrand?

Here, we share our business case for brand to help you prove its value and get the sceptics believing.

This guide will outline the steps you need to take, including:

  • 6 signs that you need a rebrand
  • The impact of a well-positioned brand
  • How to measure ROI of a brand
B2B Ignite Agenda - 2025
  • Brand, Content, Creative & Campaigns, Customer experience [CX], Data and Insights, Marketing operations and technology [MarTech], Strategy and Evolution

The B2B Ignite 2025 Agenda

  • Brand, Content, Creative & Campaigns, Customer experience [CX], Data and Insights, Marketing operations and technology [MarTech], Strategy and Evolution
The B2B Ignite 2025 agenda is packed with exclusive research, insights, and evidence to show you what’s changed in B2B, and what’s coming next. You’ll hear detailed, no-holds-barred case studies: exactly what’s working, and what’s
Elevation Awards 2025 - submission guide
  • ABM & demand generation, Brand, Content, Creative & Campaigns, Data and Insights, People, Teams and Skills, Strategy and Evolution

Elevation Awards 2025 Submission Guide

  • ABM & demand generation, Brand, Content, Creative & Campaigns, Data and Insights, People, Teams and Skills, Strategy and Evolution
Ready to showcase your B2B marketing success? Download the Elevation Awards 2025 Submission Guide for everything you need to know about entering, including key dates, categories, and tips for crafting a winning entry.
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  • Brand

Bridging Marketing and HR: Building an irresistible employer brand through social media advocacy.

  • Brand

This guide will provide Marketing and HR leaders with actionable steps to collaborate on building a strong employer brand using social media, employee advocacy programs, and referral-based hiring. This process effectively demonstrates how to use

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A business case for B2B rebranding
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B2B strategies. B2B skills.
B2B growth.

Propolis helps B2B marketers confidently build the right strategies and skills to drive growth and prove their impact.

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