As the buying cycle has dramatically changed over the years due to the rise of the internet, more and more professionals are focusing on their inbound marketing to make the most of this trend.
But with account based marketing (ABM) becoming one of the most important strategies in B2B in the last few years, should you be integrating or ditching your inbound marketing when it comes to ABM?
This whitepaper looks at how combining the two marketing strategies can give your account based marketing programme a head start.
Download this new guide and learn:
- How to integrate account based marketing and inbound marketing into your strategy
- How to evolve your content marketing to succeed with account based marketing
- How to avoid two common pitfalls made when incorporating insight into account based marketing programmes
