A Guide To Account-Based Marketing

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Account-based marketing (ABM) is one of B2B’s biggest buzzwords these days. But really, it’s just sound B2B marketing with a couple of minor deviations from standard demand-gen.

And every marketer wants to make their sales team happy by identifying and prioritizing accounts with characteristics which could generate revenue.

Be warned: this is NOT the definitive guide to ABM. However, it IS a basic primer for companies that are just getting started.  We hope reading will get you excited about the possibilities ABM could have for your team.

This guide includes:

  • Reasons to consider developing an ABM strategy
  • Questions you should be asking about ABM
  • The four pillars of a good ABM program
Elevation Awards 2025 - submission guide

Elevation Awards 2025 Submission Guide

Ready to showcase your B2B marketing success? Download the Elevation Awards 2025 Submission Guide for everything you need to know about entering, including key dates, categories, and tips for crafting a winning entry.
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6 ABM predictions for 2024

ABM has certainly evolved in more ways than one this year. From making ABM more centralized to getting marketing and sales to break down silos, there’s certainly been a shift this year. But what’s in
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Five Steps for Demand Generation Success

Here are our five steps to success will help you unlock the full potential of your lead management process and ensure sales pipelines are kept full of quality leads.

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