The launch of a new B2B product or service should be an exciting time for everyone involved. But fear of failure can quickly set in when early results aren’t as promising as you’d hoped.
According to McKinsey, 50% of product launches don’t hit their targets. But those odds can be turned in your favour with adequate planning and research. When building your strategy, the launch can’t be seen as the finishing line – in fact, that should only be the halfway marker of a successful launch. To make it all the way, you need a longer-term mindset. Much like your customers do.
Read this guide to learn:
- The simple 5-step checklist that can set you up for product launch success
- How to stand out in a crowd
- How to turn the odds in your favour and take the steps to a successful launch
