Nowadays, content must work harder than ever to speak to the right people and provide a fast ROI.

So where do you start? Purple Agency has written a 6-step guide for planning your B2B content roadmap.

Download this guide to learn:

• What a content roadmap is, and why it’s important to plan in advance
• Why gathering insights and identifying buyer personas is critical to the success of your content
• How to develop, syndicate and optimise meaningful content for the long term