Because of their intense focus on content marketing and thought leadership, B2B marketing professionals have become prolific at organic, inbound marketing practices.

We’ve been so laser-focused on “earning” our demand generation, however, that many have been overlooking viable paid advertising opportunities.

Add to that the murky waters that include thousands of marketing and advertising technology providers, not to mention myriad digital advertising options, and you can understand why many have steered clear.

This easy-to-read guide provides peace of mind for B2B industrial marketers evaluating different venues and platforms for digital advertising. It includes an overview of the most relevant options for B2B marketers, including statistics and advice on: traditional display, display network, paid search and social media advertising. 

This guide will help you:

• Clarify some basic elements of digital advertising
• Learn more about traditional display, display network, paid search and social media advertising
• Determine which digital, paid advertising option may be right for your industrial B2B marketing strategy