Are B2B marketers ready to be growth drivers?

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More than 35% of respondents of this study now consider their role to be growth drivers. Read this report to find out why.

Throughout the pandemic, B2B brands remained amazingly resilient. With the US and global economies on the verge of a roaring comeback, B2B marketers have reached high point in terms of contribution to their enterprises. As they continue their progression from sales enablers to growth enablers to growth drivers, what are their top priorities, strategies and barriers?

Original research from Stein IAS and The Effectiveness Partnership, in conjunction with WARC, provides a provocative answer to this question in order to help accelerate growth for B2B businesses in a post-pandemic world. The findings reveal the evolving role of B2B marketers and an interest disconnect.

Download the executive summary to:

  • Uncover strengths, weaknesses and opportunities
  • Discover the prioritized layers of the “growth stack”
  • Benchmark your own maturity as a growth driver
Elevation Awards 2025 - submission guide

Elevation Awards 2025 Submission Guide

Ready to showcase your B2B marketing success? Download the Elevation Awards 2025 Submission Guide for everything you need to know about entering, including key dates, categories, and tips for crafting a winning entry.
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Five Steps for Demand Generation Success

Here are our five steps to success will help you unlock the full potential of your lead management process and ensure sales pipelines are kept full of quality leads.

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B2B strategies. B2B skills.
B2B growth.

Propolis helps B2B marketers confidently build the right strategies and skills to drive growth and prove their impact.